What people are saying.

“Brad brings a charismatic energy and positivity to his work which generates a sense of trust and confidence in him. He is very effective at building consensus due to his excellent perceptiveness which helps to more efficiently engage the diverse mix of stakeholders through a new brand or rebrand process. At RXR we work in the complex eco system of real estate which integrates B2B, B2C, and community facing communications that must speak to each stakeholder. Brad was able to learn our business quickly (effectively becoming a member of the team) and extract the essence of who we are into a strong brand identity. For a CEO building a brand is a very personal and complex journey. With Brad by my side as a partner on this journey we were able to make sure that we stayed on course, had fun and ultimately got to the right outcome!”

— Scott Rechler, Chairman & Chief Executive Officer, RXR Realty

“I had the pleasure of collaborating with the CBA team while I was the SVP, Head of Global Marketing, Hana at CBRE. CBA was tasked with defining and crystalizing our data and technology offering—one of the crown jewels in CBRE's value proposition to clients. It was a difficult assignment, they had to wade through our deep and extensive technology product and service offerings, distill them into simple and easy to comprehend language and identify what makes us different from and more compelling than our competition. I found the entire team to be smart, easy to partner with and very results-driven. They were able to adapt to the complexities of our organization, synthesizing a lot of different perspectives, incorporating feedback and pivoting when needed, and building consensus among a varied group of stakeholders. It’s rare to find a partner that can come in and immediately contribute at this level, and do it both quickly and collaboratively. In the end, they provided us with not only a deeper understanding of what’s special about our data and technology offerings, but also a simple, intuitive framework for how we tell that story to the world.”

— Andrew Daley, Chief Marketing Officer, Houwzer (Former SVP, Head of Global Marketing - Hana (A CBRE Company)

“I first met Brad while he was still the Chief Brand Officer at Convene. I had just moved to NYC from Sydney, was connecting with marketing leaders in the city, trying to build my network and Brad was gracious enough with his time to grab a coffee - and even show me around a local Australian cafe in FiDi. He then went out of his way to offer to help in any way he could - with no expectation of return. I bring this story up because 1. Brad left such an impression that his name went first in my notes to talk about anything brand strategy; and 2. It showcases what it's like to work with him. Brad is a genuine human, genuinely generous and a genuine expert in his field. At CBA, he combines a strong repeatable methodology to build an effective brand strategy, honed from his years of experience - a great team in Marni Borek and Kate McCormick - and a high-touch customer approach. During the weeks and months they worked with us, the CBA team entrenched themselves within our company, becoming an extension of ours. They went above and beyond to gather the intelligence they needed, interviewing stakeholders across three time zones - which produced valuable, actionable insights we used not just in marketing but across company strategy. Towards the project's end, they prioritized making sure we were satisfied with the end product - versus counting hours or what was in scope - which I greatly appreciated. I would happily recommend Brad and CBA for any company looking to refresh their brand strategy and North Star amidst an increasingly crowded market - and want to work with a team that is highly invested, flexible, human, expert, and genuine.”

— David Chiapoco, Global VP of Marketing, Equiem

“Partnering with Brad has been a seminal work/life moment. Brad is a great collaborator and grand attractor. He draws people to him and creates working partnerships that result in new to the world solutions. In the frenzy of start-up life Brad's ability to deeply listen, see through the furor of the moment, clearly articulate the problem and bring the team to resolution brought confidence and harmony to our workplace. He is smart, curious and a continuous learner. His joy in life and work are contagious. I can recommend him without reservation.”

— Joyce Bromberg, Managing Principal, Vanguard Collaborative (Former Chief Strategy Officer, Convene)

“If you could combine the warrior heart of William Wallace, the innovative passion of Steve Jobs, and the wicked smarts of Stephen Hawking all in one dynamic, personable human being, hands down, you would get Brad Kay. Brad has the strongest combination of passion, charisma, and drive in any agency leader that I have ever worked with. He was critical to the successful launch of MiO liquid water enhancer. His breakthrough ideas were bold, creative, absolutely tied to business strategy -- never random. He listened intently and galvanized his team to deliver far beyond expectations while well within resource limitations…he is the "real deal". A bold leader, compassionate operator, and business partner...it just does not get better than him. I am proud to call him a friend and confidant and look forward to working with him again in the future.”

— Roxanne Bernstein, EVP and President, ACCO Brands North America

“Brad Kay is the best Marketing Account Lead and one of the best 21st Century Marketers I have ever had the privilege to work with. Brad is a marketing professional that brings to the table what every Client in a high paced marketing environment needs: Thoughtful listening, Intellect, Customer Centricity, Channel Agnostic Ideation and Creative Problem Solving. Brad’s greatest strength is he understands people, both consumers and Clients, better than most. Because of this he’s a great guy to work with and constantly adding value. I was fortunate enough to have Brad as a resource to solve some of our toughest Marketing challenges at Chevrolet and Volkswagen. He and the strong teams he built, brought us meaningful brand platforms cemented in consumer-centric insights and channel agnostic planning that always pushed the bounds of creativity. Brad is an executive-level leader whom is able to build strong relationships with all levels of a Client organization. He’s forward thinking and constantly abreast of the ever-changing marketing tools available to todays marketer. And often the ideas he drives have a perfect balance of stickiness and the utilization of the latest technologies to drive scale. Brad has pushed our brands forward on multiple occasions and saved my rear end on even more. Because of all of this, he’s become a strong confidant and a person I’ll lean on in the future again.”

— Kevin Mayer, EVP, Chief Marketing Officer, BJs Restaurant, Inc.

“I’ve had the privilege of working with Brad to help develop and re-launch E*TRADE’s social efforts as well as utilize his counsel as a key executive partner. He is a high-energy, get-it-done individual who has vast expertise in strategic marketing, advertising, and social media. He offers a great mix of strategy and creativity to everything he does. He’s a pleasure to work with and a fantastic guy who brings massive positive energy to a team. He’s very passionate about what he is doing with a commitment for excellence. Creative, entrepreneurial and driven...he is an asset to any organization.”

— Rich Muhlstock, General Manager, Digital Products & Innovation Lab, JPMorgan Chase & Co.